“Lucky”, the lead single from Zedd’s Grammy-nominated album Telos needed a grand announcement after the influential EDM producer’s decade-long hiatus. I supported the multi-platform digital campaign for the music video release, collaborating with ECD Carl Addy to craft the posters, banners, and teasers for Zedd’s social platforms.

Paired with the release, an immersive AI experience was developed to market the new single. I helped create the visual language and motion design for the short documentary film as well.